Structure of a
Use WePopuli to distill complex people priorities into small, actionable nudge campaigns.
Nudges help your people practice key behaviors in a safe, non-disruptive way. Over time those behaviors accumulate to achieve the objectives, personal & professional, that you care about most.
Nudges are short, to-the-point messages that prompt a desired action/behavior. Campaigns are made up of a series of nudges.
Campaigns are a compilation of nudges delivered to one audience in support of an objective.
Audiences are a group of individuals to which a campaign is targeted.
Objectives are the outcomes you want to activate your people to achieve.