Structure of a
WePopuli Campaign
Use WePopuli to distill complex people priorities into small, actionable nudge campaigns.
Nudges help your people practice key behaviors in a safe, non-disruptive way. Over time those behaviors accumulate to achieve the objectives, personal & professional, that you care about most.
01. Nudges
Nudges are short, to-the-point messages that prompt a desired action/behavior. Campaigns are made up of a series of nudges.
02. Campaigns
Campaigns are a compilation of nudges delivered to one audience in support of an objective.
03. Audiences
Audiences are a group of individuals to which a campaign is targeted.
04. Objectives
Objectives are the outcomes you want to activate your people to achieve.
